As marketers, its important we make a plan before we charge into any tactic, virtual or not. Without a thoughtful strategy, we increase our risk of exposure and the chances of missing ROI objectives. Today I’ll discuss a few things to think about as you consider adding Virtual Events into your marketing mix…
Long before the social web, people would get to know those who they did business with on a personal level. Now we have built Customer Relationship Management systems so that we have some understanding of who our customers are, how often we are talking to them, what products they are interested in, etc. to help us manage customer service and automate sales and marketing. This has not changed the fundamental truth that, People do business with people they know, like and trust.” Here are nine rules of engagement marketing…
