Comments on: Are You Experienced? Seven Ideas for Engaging Your Audience

By: Six Technologies For Events That Will Rock Your World | Experiential Marketing 2.0

Tue, 16 Feb 2010 13:05:55 +0000

[...] are increasingly challenged by breaking through the clutter to create brand experiences which solicit appropriate emotional and rational responses from our audiences in order to [...]

By: Embrace The Chaos! Experiential Marketing In The Real World | Experiential Marketing 2.0

Tue, 09 Feb 2010 12:25:50 +0000

[...] Create Indelible Experiences. If you want to keep attendees engaged, the most important thing you can do is create experiences which naturally capture and hold their attention. Effective experiences tell a story, include attendee interaction, are authentic, on brand and immersive. These experiences engage the senses and activate both emotional and rational triggers of your audience. For more information check out Are You Experienced?. [...]

By: Building Brand Through Event Marketing | Experiential Marketing 2.0

Building Brand Through Event Marketing | Experiential Marketing 2.0 — Tue, 26 Jan 2010 12:05:41 +0000

[...] In my earlier post, Are You Experienced? I discuss some tips on how to turn your event into an experience. Given that one of the key [...]

By: Tim Patterson

Tim Patterson — Tue, 17 Nov 2009 18:25:54 +0000

The thought of consciously engaging all of the senses in an event or experience is a good one. Everyone reacts differently to sound, smell, taste, touch, etc. Too loud and you turn off one group of people. Too quiet and a lot of people won’t feel engaged. Too many people wearing heavy perfume will turn off a certain segment of your audience; the smell of good food engages at a different level – like the smell of fresh-baked bread during an open house. These reactions touch us subtly in places we don’t often consider when putting a marketing plan together….good food for thought as I work on the sketching-out phase of a possible event!

By: Jeff Hurt

Jeff Hurt — Thu, 12 Nov 2009 22:36:52 +0000

Ian:
Good stuff here and I like #3 and #4. Well, I really like them all and Sam’s as well.

Interaction really resonates with me. Audiences are tired of sitting passively in ballrooms and breakout sessions listening to speakers. They want to interact with each other, the speaker and more importantly, they want to interact with the content that’s being shared. Savvy meeting professionals are providing debrief discussions and “war rooms” to discuss the speaker’s content once it’s presented. That helps build more learning and retention too.

By: John Kanarowski

John Kanarowski — Wed, 11 Nov 2009 04:06:20 +0000

Great article. I think your last two points – brand & authenticity – are really key. You always want to building those assets with your events.

By: Sam Smith

Sam Smith — Tue, 10 Nov 2009 20:22:31 +0000

Hi Ian,

Great Article! I would like to add a 8th idea – Let’s call it “Digital Touchpoints”

Event experiences with customers or “future” customers start in the days and weeks before the event and continue beyond the event. It is important that these interactions support the objectives, maintain a consistent story and support the brand, too.

Using your digital touchpoints smartly – you can already start telling your story, creating dialogue, capturing new data, qualifying leads and moving leads along in your marketing pipeline before they even step onsite.

Again Great Article Ian! I always appreciate reading your blog!

- Sam Smith
twitter: @samueljsmith