Comments on: Building Brand Through Event Marketing http://www.experientialmarketing20.com/2010/01/26/building-brand-through-event-marketing/ Mon, 07 Mar 2011 22:50:57 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jim Cregan http://www.experientialmarketing20.com/2010/01/26/building-brand-through-event-marketing/comment-page-1/#comment-797 Jim Cregan Thu, 11 Feb 2010 12:23:35 +0000 http://www.experientialmarketing20.com/?p=1199#comment-797 To what extent does the temporary structure you are in at a given event aid in retrieving better results from experiential activity and how is this recorded? This article is extremely useful! To what extent does the temporary structure you are in at a given event aid in retrieving better results from experiential activity and how is this recorded? This article is extremely useful!

]]> By: OmarrCantu http://www.experientialmarketing20.com/2010/01/26/building-brand-through-event-marketing/comment-page-1/#comment-717 OmarrCantu Thu, 28 Jan 2010 18:28:44 +0000 http://www.experientialmarketing20.com/?p=1199#comment-717 I HAD TO REPOST THIS to call more attention to this article. You really hit it. Some awesome pointers. From the experiential marketing world, thank you. I HAD TO REPOST THIS to call more attention to this article. You really hit it. Some awesome pointers. From the experiential marketing world, thank you.

]]> By: Emilie Barta http://www.experientialmarketing20.com/2010/01/26/building-brand-through-event-marketing/comment-page-1/#comment-716 Emilie Barta Thu, 28 Jan 2010 17:09:53 +0000 http://www.experientialmarketing20.com/?p=1199#comment-716 It amazes me when exhibitors spend a large part of their marketing budget on trade shows, and then do nothing to integrate their brand or their messaging into not only their booth, but their entire trade show strategy. A clear, consise, and consistent message results in a successful show. I also appreciate you calling attention to the fact that not every person is a pro at every task involved at a trade show...and an exhibit manager should recognize when it is time to go outside of their company employees to ask for help. For example, my clients rely on me to add to and promote their EXPERIENCE, act as their primary STORYTELLING device, do their DEMONSTRATIONS, EDUCATE the attendees of the trade show about their company/product/service, GENERATE AN AUDIENCE for them live on the show floor, and assist with their SOCIAL MEDIA efforts to connect with as many future customers and decision makers as possible. This enables many PRIVATE MEETINGS where their sales people can build relationships and possibly even close deals, their technical staff can do in-depth analysis, and their customer service employees can maintain current customer satisfaction. So oftentimes, hiring a pro outside of your organization can make a huge difference in what your organization can accomplish at a trade show. This is a fantastic article, Ian...my compliments to you!! It amazes me when exhibitors spend a large part of their marketing budget on trade shows, and then do nothing to integrate their brand or their messaging into not only their booth, but their entire trade show strategy. A clear, consise, and consistent message results in a successful show.

I also appreciate you calling attention to the fact that not every person is a pro at every task involved at a trade show…and an exhibit manager should recognize when it is time to go outside of their company employees to ask for help. For example, my clients rely on me to add to and promote their EXPERIENCE, act as their primary STORYTELLING device, do their DEMONSTRATIONS, EDUCATE the attendees of the trade show about their company/product/service, GENERATE AN AUDIENCE for them live on the show floor, and assist with their SOCIAL MEDIA efforts to connect with as many future customers and decision makers as possible. This enables many PRIVATE MEETINGS where their sales people can build relationships and possibly even close deals, their technical staff can do in-depth analysis, and their customer service employees can maintain current customer satisfaction. So oftentimes, hiring a pro outside of your organization can make a huge difference in what your organization can accomplish at a trade show.

This is a fantastic article, Ian…my compliments to you!!

]]> By: search marketing – Mobile Marketing http://www.experientialmarketing20.com/2010/01/26/building-brand-through-event-marketing/comment-page-1/#comment-715 search marketing – Mobile Marketing Wed, 27 Jan 2010 06:39:22 +0000 http://www.experientialmarketing20.com/?p=1199#comment-715 [...] Building Brand Through Event Marketing | Experiential Marketing 2.0 [...] [...] Building Brand Through Event Marketing | Experiential Marketing 2.0 [...]

]]> By: Randall P. Whatley http://www.experientialmarketing20.com/2010/01/26/building-brand-through-event-marketing/comment-page-1/#comment-714 Randall P. Whatley Tue, 26 Jan 2010 23:03:09 +0000 http://www.experientialmarketing20.com/?p=1199#comment-714 Thanks for posting this interesting and helpful article. I plan to tweet about it right now to call more attention to your tips. Thanks for posting this interesting and helpful article. I plan to tweet about it right now to call more attention to your tips.

]]> By: Tweets that mention Building Brand Through Event Marketing | Experiential Marketing 2.0 -- Topsy.com http://www.experientialmarketing20.com/2010/01/26/building-brand-through-event-marketing/comment-page-1/#comment-713 Tweets that mention Building Brand Through Event Marketing | Experiential Marketing 2.0 -- Topsy.com Tue, 26 Jan 2010 22:50:19 +0000 http://www.experientialmarketing20.com/?p=1199#comment-713 [...] This post was mentioned on Twitter by Ian McGonnigal, David Lee, Bill FitzGerald, Eric Lukazewski, kimberly jones and others. kimberly jones said: Building Brand Through Event Marketing | Experiential Marketing 2.0: However, this transaction is far less indelib... http://bit.ly/6X69v2 [...] [...] This post was mentioned on Twitter by Ian McGonnigal, David Lee, Bill FitzGerald, Eric Lukazewski, kimberly jones and others. kimberly jones said: Building Brand Through Event Marketing | Experiential Marketing 2.0: However, this transaction is far less indelib… http://bit.ly/6X69v2 [...]

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