Ian McGonnigalThe world is going through an amazing transformation. Digital trends such as social media, web 2.0 enabled technologies, mobile marketing, virtual environments and interactive digital experiences are fundamentally changing the way people communicate and interact, the way business is done and the way brands engage with their audiences through marketing, sales and service.

Human beings have an innate desire to build relationships and to form communities. Regardless of event, experience or technological platform, relationships are built on a foundation of trust, a mutual exchange of value and shared experiences. This is true for both personal and business relationships. Technology is a tremendous enabler, but at the end of the day, Humanity requires humans.

Experiential Marketing 2.0 is about the intersection of face-to-face and digital marketing. Together, we’ll explore strategies, tactics, technologies and case studies to help us understand both the art and science of our craft. The intent of this blog is to help brands and marketers connect, interact and communicate with their audiences and communities to build relationships which generate long-term value.

I encourage you to  participate in the conversation and share both your own ideas as well as the thoughts you find in the pages of this blog. Thanks so much for visiting!


Ian McGonnigal

Full Disclosure: I am employed as SVP, Client Strategy & Brand Performance for Jack Morton Worldwide. The thoughts, ideas and opinions expressed on this blog are my own and not necessarily those of my employer.

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