There are several ways to use Twitter in your experiential marketing program. Some are obvious (create an account, use hashtags) and some are not. Here are some ideas on how you can use this powerful tool to build a community around your events.
Linkedin is an amazing tool. Being “Linked In” means different things to different people. For some its an address book that gets updated when people move, for others its a trust-based network. Here are some quick ideas on how you can use Linkedin to support your event marketing efforts!
Recently, I had the opportunity to present the findings of the Digital + Exhibit Marketing Insights study conducted by The Center for Exhibition Industry Research and the Exhibition Research Foundation in partnership with George P. Johnson at TS2 in Chicago.
This study surveyed 287 Corporate Brand and Exhibition Management senior-level professionals and was designed to build understanding around how respondents are currently integrating digital marketing into their event programs.
There were several interesting findings in the report. Through this and other posts, I’ll share these findings, what they mean and what you can do about them.
