An effective experience engages all senses. It activates the emotional and rational triggers within us and motivates us. A typical event marketing program will employ some experiential tactics, but few completely. Here are 7 ideas that will help you integrate powerful brand experiences into your event marketing program.
Despite all the buzz, Twitter is still a relatively untapped resource on the social media landscape. As such, we’ve only begun to understand how we can best use it as marketers, and have just scratched the surface of its application as a complement to event and experiential marketing.
One way to advance the conversation around using Twitter for event and experiential marketing is to leverage third-party applications. There are literally hundreds of Twitter applications available. I’ve spent some time reviewing some of the more interesting applications which can complement your events beyond creating buzz.
Blogs have several benefits for experiential marketers. Blogs can serve as a destination for your communities. Blogs humanize your event by giving it a voice and a personality. Blogs give you an opportunity to participate in conversations ranging from communicating event logistics, to exploring the depth and breadth of content as part of your experience.
Several brands and show producers have been using blogs for some time as part of their event program, but few have done so effectively. Here are some ideas on how you can effectively integrate blogging into your experiential marketing program.
