8 Ways To Use MySpace For Events

As of late, there has been some discussion discounting MySpace as a viable channel for marketing. While Facebook has skyrocketed globally to more than 300 million users, MySpace has still been quietly delivering millions of visitors every month.

According to Quantcast, as of November 2009, MySpace has more just under 60 million regular users per month, making it the second largest social network in the US. 57% of users are female and 43% are male. As far as age is concerned, 46% of MySpace visitors are 18-34, followed by 13-17 at 26% and 35-49 at 17%.
So how can event marketers leverage MySpace for events? Here are 8 ideas to get you started…

Are You Experienced? Seven Ideas for Engaging Your Audience

An effective experience engages all senses. It activates the emotional and rational triggers within us and motivates us. A typical event marketing program will employ some experiential tactics, but few completely. Here are 7 ideas that will help you integrate powerful brand experiences into your event marketing program.

Entertainment Marketing: Its Not Just About The Music

As we wrap up Keith Urban’s Escape Together Tour for Kingsford and KC Masterpiece and launch into a new program for a financial services firm in 2010, I’m reminded of how complex and emotional the entertainment marketing business can be.

For marketers it can be a double-edged sword. You want to partner with artists who your audiences like, while staying true to your brand. Not to mention, members of your team and executives alike may have different opinions on who the right artist is to represent your company. Unfortunately, these decisions are all-to-often wrought with personal preferences, and sometimes made without fully evaluating opportunities against business objectives which can lead to failure in generating Return on Investment.

Here are a few thoughts to help you balance the the emotion with rational criteria as you play musical chairs with artists, sponsorships and program activation.