The definition of a lead varies by company, business model, industry, approach and audience. Here are some thoughts to help you ensure your definition, data collection and pipeline management process are aligned for maximum effectiveness.
Google Wave has the potential to change the communications paradigm for both face-to-face and virtual event marketing.
Despite all the buzz, Twitter is still a relatively untapped resource on the social media landscape. As such, we’ve only begun to understand how we can best use it as marketers, and have just scratched the surface of its application as a complement to event and experiential marketing.
One way to advance the conversation around using Twitter for event and experiential marketing is to leverage third-party applications. There are literally hundreds of Twitter applications available. I’ve spent some time reviewing some of the more interesting applications which can complement your events beyond creating buzz.
