The Art of Experiential Marketing

Sun Tzu wrote in The Art of War: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The same holds true for any experiential or event marketing program. If you want to breed success, it is critical you create and work within a strategy. Here are some tips for creating a strategic framework that will help you rally the troops and march onward toward victory.

Where You At? Location-Based Services For Marketers

There are six location-based applications / services I’ve had my eye on recently: Brightkite, Foursquare, Gowalla, Loopt, Whrrl and Yelp. In this post I briefly describe each and offer a few ideas on how to take advantage of these tools to complement experiences, drive engagement, foster community and build brand relationships with audiences.

Six Technologies For Events That Will Rock Your World

Human communication is evolving. What attracts us and motivates us is constantly changing. The way we interact with each other, our communities and the companies we do business with is increasingly complex. Technology is everywhere and can become an insurmountable distraction or a useful tool to help us in driving indelible experiences which last well beyond a single moment in time and spark long-term relationships.

Here are six game-changing technologies that will help experiences and events make more of an impact on audiences and brands alike.