Experiential Marketing 2.0

“What are the most common mistakes companies make when planning an event?” After working with several companies both large and small on their experiential marketing programs, there are several that come to mind. Here are my thoughts on how you can avoid these common mistakes and ensure your event is the best it can be.

Effective storytelling is critical is to successful engagement with audiences on the social web as well as at face-to-face events. Here are a few tips that you can apply to your own stories, no matter where you tell them.