Autumn is here. For many companies, this means planning is in high season. We’re all working diligently on trying to figure out the right number, frequency, type and cadence of events to include in our portfolio to drive relationships, sales and ROI.
Here are 10 thoughts on how you can create an effective and efficient event portfolio plan.
“What are the most common mistakes companies make when planning an event?” After working with several companies both large and small on their experiential marketing programs, there are several that come to mind. Here are my thoughts on how you can avoid these common mistakes and ensure your event is the best it can be.
When you do measurable marketing, it’s not about just measuring, it’s about measuring the correct thing. Buzz without business is typically just noise. The purpose of marketing is to drive sales. There is a challenge in measuring and understanding ROI of a campaign in its entirety, as well as the contribution of each tactic. This is especially true as new technologies and marketing channels are discovered and exploited.
