Social Anticipation: Using the Intention Web for Experience Marketing

Event and experiential marketers seem to have been focused on using social media as a sort of historical record of their activities, posting content, including transcripts, photos, videos, Powerpoint presentations etc. after the fact.

Otherwise, the community has begun to embrace the now, talking about what’s happening on Twitter, Facebook and the like, by promoting and encouraging attendees to share their personal experiences real-time during speaking sessions, concerts and brand experiences of all types. By attracting and leveraging as many followers as possible marketers are able to broadcast updates and engage audiences well beyond the physical experience.

But what about the future? Aside from simply listing an event on Facebook, Linkedin or your favorite social network, what are you doing to build excitiment, drive anticipation, generate audience and foster community before your event takes place?

8 Ways To Use MySpace For Events

As of late, there has been some discussion discounting MySpace as a viable channel for marketing. While Facebook has skyrocketed globally to more than 300 million users, MySpace has still been quietly delivering millions of visitors every month.

According to Quantcast, as of November 2009, MySpace has more just under 60 million regular users per month, making it the second largest social network in the US. 57% of users are female and 43% are male. As far as age is concerned, 46% of MySpace visitors are 18-34, followed by 13-17 at 26% and 35-49 at 17%.
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So how can event marketers leverage MySpace for events? Here are 8 ideas to get you started…

Demand Generation: The Anatomy Of A Lead

The definition of a lead varies by company, business model, industry, approach and audience. Here are some thoughts to help you ensure your definition, data collection and pipeline management process are aligned for maximum effectiveness.