There are some who believe that integrating social media into your events and experiences is critical to being relevant in today’s connected society. To this I say, Bah! Who needs it? Here are 10 anti-social behaviors that will ensure your events and experiences die cold and alone.
Experiential marketing has evolved to include face-to-face, virtual, social and other digital marketing tactics as part of a 360 degree relationship between brands and their audiences. With that evolution, how are marketers managing the QCD triangle? In this post, I’ll examine the impact this evolution has made and share some ideas on improving and balancing quality, cost and delivery.
Recently, I had the opportunity to present the findings of the Digital + Exhibit Marketing Insights study conducted by The Center for Exhibition Industry Research and the Exhibition Research Foundation in partnership with George P. Johnson at TS2 in Chicago.
This study surveyed 287 Corporate Brand and Exhibition Management senior-level professionals and was designed to build understanding around how respondents are currently integrating digital marketing into their event programs.
There were several interesting findings in the report. Through this and other posts, I’ll share these findings, what they mean and what you can do about them.
