An effective experience engages all senses. It activates the emotional and rational triggers within us and motivates us. A typical event marketing program will employ some experiential tactics, but few completely. Here are 7 ideas that will help you integrate powerful brand experiences into your event marketing program.
There are many reasons people participate in the world’s largest social network. Some to understand what’s happening amongst their circle of friends, others to play games. As far as events are concerned, there are over 3 million events created each month. Three million events. These of course range from meeting for drinks at the local pub, to birthday parties, concerts and full-scale trade shows.
With so much activity going on, how can event marketers possibly be successful on the Facebook platform? The answers are simple, but implementation and successful engagement can be quite complex. Here are five powerful ideas to help you build your presence.
“What are the most common mistakes companies make when planning an event?” After working with several companies both large and small on their experiential marketing programs, there are several that come to mind. Here are my thoughts on how you can avoid these common mistakes and ensure your event is the best it can be.
