Branding. In event marketing it’s more than plastering your logo on a pen, sponsoring a lunch or hanging the largest banner allowed by show management over your booth. To truly build a brand that leaves an indelible imprint on the hearts and minds of audiences, event marketers must adopt a more strategic, holistic approach.
Here are 13 ideas to help you build your brand through broader and deeper audience engagement at your events.
Blogs have several benefits for experiential marketers. Blogs can serve as a destination for your communities. Blogs humanize your event by giving it a voice and a personality. Blogs give you an opportunity to participate in conversations ranging from communicating event logistics, to exploring the depth and breadth of content as part of your experience.
Several brands and show producers have been using blogs for some time as part of their event program, but few have done so effectively. Here are some ideas on how you can effectively integrate blogging into your experiential marketing program.
Autumn is here. For many companies, this means planning is in high season. We’re all working diligently on trying to figure out the right number, frequency, type and cadence of events to include in our portfolio to drive relationships, sales and ROI.
Here are 10 thoughts on how you can create an effective and efficient event portfolio plan.
