The Art of Experiential Marketing

Sun Tzu wrote in The Art of War: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The same holds true for any experiential or event marketing program. If you want to breed success, it is critical you create and work within a strategy. Here are some tips for creating a strategic framework that will help you rally the troops and march onward toward victory.

Pick Any Two

Experiential marketing has evolved to include face-to-face, virtual, social and other digital marketing tactics as part of a 360 degree relationship between brands and their audiences. With that evolution, how are marketers managing the QCD triangle? In this post, I’ll examine the impact this evolution has made and share some ideas on improving and balancing quality, cost and delivery.

Where You At? Location-Based Services For Marketers

There are six location-based applications / services I’ve had my eye on recently: Brightkite, Foursquare, Gowalla, Loopt, Whrrl and Yelp. In this post I briefly describe each and offer a few ideas on how to take advantage of these tools to complement experiences, drive engagement, foster community and build brand relationships with audiences.