Experiential Marketing 2.0

Event producers have one job. Sell everything they can think of to make as much money as possible. Some of these things will be valuable to your company and brand, and some will not.

Your job is also to make money, but spend as little money along the way as possible to accomplish your business objectives. This sometimes leads to a misalignment of the value chain to demand.

It’s easy to grab platinum, gold, silver, bronze or a la carte sponsorships off the shelf. However, it’s always better to negotiate for those opportunities that provide the greatest value to your audiences and your brand. Before you go gunning for gold or break out that purchase order, here are some things you should consider to ensure sponsorship success.

“What are the most common mistakes companies make when planning an event?” After working with several companies both large and small on their experiential marketing programs, there are several that come to mind. Here are my thoughts on how you can avoid these common mistakes and ensure your event is the best it can be.

Recently, I had the opportunity to present the findings of the Digital + Exhibit Marketing Insights study conducted by The Center for Exhibition Industry Research and the Exhibition Research Foundation in partnership with George P. Johnson at TS2 in Chicago.

This study surveyed 287 Corporate Brand and Exhibition Management senior-level professionals and was designed to build understanding around how respondents are currently integrating digital marketing into their event programs.

There were several interesting findings in the report. Through this and other posts, I’ll share these findings, what they mean and what you can do about them.