Demand Generation: The Anatomy Of A Lead

The definition of a lead varies by company, business model, industry, approach and audience. Here are some thoughts to help you ensure your definition, data collection and pipeline management process are aligned for maximum effectiveness.

Survival Means Closing the Relationship Gap

In the current environment, marketing and sales has to be about powerfully and personally interacting with customers and prospects to generate that sense of immediacy, differentiation and trust-based communication.

To do this, you have to quickly close the trust and relationship gaps that exist between your organization and its most important audience – the customer and prospect base.