Where You At? Location-Based Services For Marketers

There are six location-based applications / services I’ve had my eye on recently: Brightkite, Foursquare, Gowalla, Loopt, Whrrl and Yelp. In this post I briefly describe each and offer a few ideas on how to take advantage of these tools to complement experiences, drive engagement, foster community and build brand relationships with audiences.

Building Brand Through Event Marketing

Branding. In event marketing it’s more than plastering your logo on a pen, sponsoring a lunch or hanging the largest banner allowed by show management over your booth. To truly build a brand that leaves an indelible imprint on the hearts and minds of audiences, event marketers must adopt a more strategic, holistic approach.

Here are 13 ideas to help you build your brand through broader and deeper audience engagement at your events.

8 Ways To Use MySpace For Events

As of late, there has been some discussion discounting MySpace as a viable channel for marketing. While Facebook has skyrocketed globally to more than 300 million users, MySpace has still been quietly delivering millions of visitors every month.

According to Quantcast, as of November 2009, MySpace has more just under 60 million regular users per month, making it the second largest social network in the US. 57% of users are female and 43% are male. As far as age is concerned, 46% of MySpace visitors are 18-34, followed by 13-17 at 26% and 35-49 at 17%.
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So how can event marketers leverage MySpace for events? Here are 8 ideas to get you started…