Experiential Marketing 2.0

Google Wave has the potential to change the communications paradigm for both face-to-face and virtual event marketing.

Blogs have several benefits for experiential marketers. Blogs can serve as a destination for your communities. Blogs humanize your event by giving it a voice and a personality. Blogs give you an opportunity to participate in conversations ranging from communicating event logistics, to exploring the depth and breadth of content as part of your experience.

Several brands and show producers have been using blogs for some time as part of their event program, but few have done so effectively. Here are some ideas on how you can effectively integrate blogging into your experiential marketing program.

There are many reasons people participate in the world’s largest social network. Some to understand what’s happening amongst their circle of friends, others to play games. As far as events are concerned, there are over 3 million events created each month. Three million events. These of course range from meeting for drinks at the local pub, to birthday parties, concerts and full-scale trade shows.

With so much activity going on, how can event marketers possibly be successful on the Facebook platform? The answers are simple, but implementation and successful engagement can be quite complex. Here are five powerful ideas to help you build your presence.