Experiential Marketing 2.0

At the end of the day for marketers, Social Media is a channel. Granted, its a complex channel with multiple communications streams, both synchronous and asynchronous. It can also be used at many stages in the sales and marketing cycle.

Social Media is the next big thing, but we must be disciplined in our approach toward using it as a marketing tool or we will fail, publicly.

Here are some tips that will help you navigate these sometimes murky waters.

There are several ways to use Twitter in your experiential marketing program. Some are obvious (create an account, use hashtags) and some are not. Here are some ideas on how you can use this powerful tool to build a community around your events.

Effective storytelling is critical is to successful engagement with audiences on the social web as well as at face-to-face events. Here are a few tips that you can apply to your own stories, no matter where you tell them.