Experiential Marketing 2.0

Locked in every tradeshow is a number. Someplace deep inside event demographics, and underneath all the hype and buzz of exhibitors, speakers and attendees you will find it. The number of people you really want to talk to. These are your targets – people who have a high propensity to become your customers.

Each and every tactic and investment at every event should be scrutinized and prioritized to ensure it is the best tool to accomplish your business objectives with your targeted audiences.

Event marketers don’t have to have the largest budget, the biggest booth or the most impressive sign to win. They just need to be strategic in their approach and apply intelligence to their process. Here are some ideas that can help you own the show without breaking the bank.

There are many reasons people participate in the world’s largest social network. Some to understand what’s happening amongst their circle of friends, others to play games. As far as events are concerned, there are over 3 million events created each month. Three million events. These of course range from meeting for drinks at the local pub, to birthday parties, concerts and full-scale trade shows.

With so much activity going on, how can event marketers possibly be successful on the Facebook platform? The answers are simple, but implementation and successful engagement can be quite complex. Here are five powerful ideas to help you build your presence.

At the end of the day for marketers, Social Media is a channel. Granted, its a complex channel with multiple communications streams, both synchronous and asynchronous. It can also be used at many stages in the sales and marketing cycle.

Social Media is the next big thing, but we must be disciplined in our approach toward using it as a marketing tool or we will fail, publicly.

Here are some tips that will help you navigate these sometimes murky waters.