The definition of a lead varies by company, business model, industry, approach and audience. Here are some thoughts to help you ensure your definition, data collection and pipeline management process are aligned for maximum effectiveness.
Google Wave has the potential to change the communications paradigm for both face-to-face and virtual event marketing.
An effective experience engages all senses. It activates the emotional and rational triggers within us and motivates us. A typical event marketing program will employ some experiential tactics, but few completely. Here are 7 ideas that will help you integrate powerful brand experiences into your event marketing program.
