Experiential Marketing 2.0

As of late, there has been some discussion discounting MySpace as a viable channel for marketing. While Facebook has skyrocketed globally to more than 300 million users, MySpace has still been quietly delivering millions of visitors every month.

According to Quantcast, as of November 2009, MySpace has more just under 60 million regular users per month, making it the second largest social network in the US. 57% of users are female and 43% are male. As far as age is concerned, 46% of MySpace visitors are 18-34, followed by 13-17 at 26% and 35-49 at 17%.
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So how can event marketers leverage MySpace for events? Here are 8 ideas to get you started…

The definition of a lead varies by company, business model, industry, approach and audience. Here are some thoughts to help you ensure your definition, data collection and pipeline management process are aligned for maximum effectiveness.

Google Wave has the potential to change the communications paradigm for both face-to-face and virtual event marketing.