Experiential Marketing 2.0

Google Wave has the potential to change the communications paradigm for both face-to-face and virtual event marketing.

At the end of the day for marketers, Social Media is a channel. Granted, its a complex channel with multiple communications streams, both synchronous and asynchronous. It can also be used at many stages in the sales and marketing cycle.

Social Media is the next big thing, but we must be disciplined in our approach toward using it as a marketing tool or we will fail, publicly.

Here are some tips that will help you navigate these sometimes murky waters.

Linkedin is an amazing tool. Being “Linked In” means different things to different people. For some its an address book that gets updated when people move, for others its a trust-based network. Here are some quick ideas on how you can use Linkedin to support your event marketing efforts!