The definition of a lead varies by company, business model, industry, approach and audience. Here are some thoughts to help you ensure your definition, data collection and pipeline management process are aligned for maximum effectiveness.
At the end of the day for marketers, Social Media is a channel. Granted, its a complex channel with multiple communications streams, both synchronous and asynchronous. It can also be used at many stages in the sales and marketing cycle.
Social Media is the next big thing, but we must be disciplined in our approach toward using it as a marketing tool or we will fail, publicly.
Here are some tips that will help you navigate these sometimes murky waters.
“What are the most common mistakes companies make when planning an event?” After working with several companies both large and small on their experiential marketing programs, there are several that come to mind. Here are my thoughts on how you can avoid these common mistakes and ensure your event is the best it can be.
