Who are the People in your Neighborhood? Using Twitter to Build a Community around Your Events

There are several ways to use Twitter in your experiential marketing program. Some are obvious (create an account, use hashtags) and some are not. Here are some ideas on how you can use this powerful tool to build a community around your events.

Survival Means Closing the Relationship Gap

In the current environment, marketing and sales has to be about powerfully and personally interacting with customers and prospects to generate that sense of immediacy, differentiation and trust-based communication.

To do this, you have to quickly close the trust and relationship gaps that exist between your organization and its most important audience – the customer and prospect base.