In the current environment, marketing and sales has to be about powerfully and personally interacting with customers and prospects to generate that sense of immediacy, differentiation and trust-based communication.
To do this, you have to quickly close the trust and relationship gaps that exist between your organization and its most important audience – the customer and prospect base.
Long before the social web, people would get to know those who they did business with on a personal level. Now we have built Customer Relationship Management systems so that we have some understanding of who our customers are, how often we are talking to them, what products they are interested in, etc. to help us manage customer service and automate sales and marketing. This has not changed the fundamental truth that, People do business with people they know, like and trust.” Here are nine rules of engagement marketing…
