Pick Any Two

Experiential marketing has evolved to include face-to-face, virtual, social and other digital marketing tactics as part of a 360 degree relationship between brands and their audiences. With that evolution, how are marketers managing the QCD triangle? In this post, I’ll examine the impact this evolution has made and share some ideas on improving and balancing quality, cost and delivery.

Six Technologies For Events That Will Rock Your World

Human communication is evolving. What attracts us and motivates us is constantly changing. The way we interact with each other, our communities and the companies we do business with is increasingly complex. Technology is everywhere and can become an insurmountable distraction or a useful tool to help us in driving indelible experiences which last well beyond a single moment in time and spark long-term relationships.

Here are six game-changing technologies that will help experiences and events make more of an impact on audiences and brands alike.

Building Brand Through Event Marketing

Branding. In event marketing it’s more than plastering your logo on a pen, sponsoring a lunch or hanging the largest banner allowed by show management over your booth. To truly build a brand that leaves an indelible imprint on the hearts and minds of audiences, event marketers must adopt a more strategic, holistic approach.

Here are 13 ideas to help you build your brand through broader and deeper audience engagement at your events.