There are six location-based applications / services I’ve had my eye on recently: Brightkite, Foursquare, Gowalla, Loopt, Whrrl and Yelp. In this post I briefly describe each and offer a few ideas on how to take advantage of these tools to complement experiences, drive engagement, foster community and build brand relationships with audiences.
Google Wave has the potential to change the communications paradigm for both face-to-face and virtual event marketing.
Imagine an outbreak of Norovirus on a cruise ship during an event, a branded archway collapsing on a crowd at a tradeshow, a bomb threat, or a fire at your hotel during a conference. Anywhere there is a gathering of people there is potential for something to go wrong. Having the right plan in place and acting appropriately can help ensure public safety, as well as ensure your brand survives when events attack.
