Google Wave: The Future of Event Engagement?
Google Wave has the potential to change the communications paradigm for both face-to-face and virtual event marketing.
When Events Attack: Managing Communications in a Crisis
Imagine an outbreak of Norovirus on a cruise ship during an event, a branded archway collapsing on a crowd at a tradeshow, a bomb threat, or a fire at your hotel during a conference. Anywhere there is a gathering of people there is potential for something to go wrong. Having the right plan in place and acting appropriately can help ensure public safety, as well as ensure your brand survives when events attack.
Owning the Show: The Art Of Building Share Of Voice
Locked in every tradeshow is a number. Someplace deep inside event demographics, and underneath all the hype and buzz of exhibitors, speakers and attendees you will find it. The number of people you really want to talk to. These are your targets – people who have a high propensity to become your customers.
Each and every tactic and investment at every event should be scrutinized and prioritized to ensure it is the best tool to accomplish your business objectives with your targeted audiences.
Event marketers don’t have to have the largest budget, the biggest booth or the most impressive sign to win. They just need to be strategic in their approach and apply intelligence to their process. Here are some ideas that can help you own the show without breaking the bank.
