Experiential Marketing 2.0

Recently, I had the opportunity to present the findings of the Digital + Exhibit Marketing Insights study conducted by The Center for Exhibition Industry Research and the Exhibition Research Foundation in partnership with George P. Johnson at TS2 in Chicago.

This study surveyed 287 Corporate Brand and Exhibition Management senior-level professionals and was designed to build understanding around how respondents are currently integrating digital marketing into their event programs.

There were several interesting findings in the report. Through this and other posts, I’ll share these findings, what they mean and what you can do about them.

There is an inherent relationship between social media and event marketing. Both are engagement platforms which encourage people to interact with one another, and allow brands to participate in a conversation with their audiences. Here are five ways social media amplifies event experiences.

Long before the social web, people would get to know those who they did business with on a personal level. Now we have built Customer Relationship Management systems so that we have some understanding of who our customers are, how often we are talking to them, what products they are interested in, etc. to help us manage customer service and automate sales and marketing. This has not changed the fundamental truth that, People do business with people they know, like and trust.” Here are nine rules of engagement marketing…