9 Anti-Social Behaviors: Oscar’s Guide to Social Networking at Events

There are some who believe that integrating social media into your events and experiences is critical to being relevant in today’s connected society. To this I say, Bah! Who needs it? Here are 10 anti-social behaviors that will ensure your events and experiences die cold and alone.

Where You At? Location-Based Services For Marketers

There are six location-based applications / services I’ve had my eye on recently: Brightkite, Foursquare, Gowalla, Loopt, Whrrl and Yelp. In this post I briefly describe each and offer a few ideas on how to take advantage of these tools to complement experiences, drive engagement, foster community and build brand relationships with audiences.

The Importance of Blogs in Experiential Marketing

Blogs have several benefits for experiential marketers. Blogs can serve as a destination for your communities. Blogs humanize your event by giving it a voice and a personality. Blogs give you an opportunity to participate in conversations ranging from communicating event logistics, to exploring the depth and breadth of content as part of your experience.

Several brands and show producers have been using blogs for some time as part of their event program, but few have done so effectively. Here are some ideas on how you can effectively integrate blogging into your experiential marketing program.