When Events Attack: Managing Communications in a Crisis

Imagine an outbreak of Norovirus on a cruise ship during an event, a branded archway collapsing on a crowd at a tradeshow, a bomb threat, or a fire at your hotel during a conference. Anywhere there is a gathering of people there is potential for something to go wrong. Having the right plan in place and acting appropriately can help ensure public safety, as well as ensure your brand survives when events attack.

Owning the Show: The Art Of Building Share Of Voice

Locked in every tradeshow is a number. Someplace deep inside event demographics, and underneath all the hype and buzz of exhibitors, speakers and attendees you will find it. The number of people you really want to talk to. These are your targets – people who have a high propensity to become your customers.

Each and every tactic and investment at every event should be scrutinized and prioritized to ensure it is the best tool to accomplish your business objectives with your targeted audiences.

Event marketers don’t have to have the largest budget, the biggest booth or the most impressive sign to win. They just need to be strategic in their approach and apply intelligence to their process. Here are some ideas that can help you own the show without breaking the bank.

Evaluating Event Sponsorships? Consider This…

Event producers have one job. Sell everything they can think of to make as much money as possible. Some of these things will be valuable to your company and brand, and some will not.

Your job is also to make money, but spend as little money along the way as possible to accomplish your business objectives. This sometimes leads to a misalignment of the value chain to demand.

It’s easy to grab platinum, gold, silver, bronze or a la carte sponsorships off the shelf. However, it’s always better to negotiate for those opportunities that provide the greatest value to your audiences and your brand. Before you go gunning for gold or break out that purchase order, here are some things you should consider to ensure sponsorship success.