Experiential Marketing 2.0

Google Wave has the potential to change the communications paradigm for both face-to-face and virtual event marketing.

Despite all the buzz, Twitter is still a relatively untapped resource on the social media landscape. As such, we’ve only begun to understand how we can best use it as marketers, and have just scratched the surface of its application as a complement to event and experiential marketing.

One way to advance the conversation around using Twitter for event and experiential marketing is to leverage third-party applications. There are literally hundreds of Twitter applications available. I’ve spent some time reviewing some of the more interesting applications which can complement your events beyond creating buzz.

At the end of the day for marketers, Social Media is a channel. Granted, its a complex channel with multiple communications streams, both synchronous and asynchronous. It can also be used at many stages in the sales and marketing cycle.

Social Media is the next big thing, but we must be disciplined in our approach toward using it as a marketing tool or we will fail, publicly.

Here are some tips that will help you navigate these sometimes murky waters.