Blogs have several benefits for experiential marketers. Blogs can serve as a destination for your communities. Blogs humanize your event by giving it a voice and a personality. Blogs give you an opportunity to participate in conversations ranging from communicating event logistics, to exploring the depth and breadth of content as part of your experience.
Several brands and show producers have been using blogs for some time as part of their event program, but few have done so effectively. Here are some ideas on how you can effectively integrate blogging into your experiential marketing program.