Despite all the buzz, Twitter is still a relatively untapped resource on the social media landscape. As such, we’ve only begun to understand how we can best use it as marketers, and have just scratched the surface of its application as a complement to event and experiential marketing.
One way to advance the conversation around using Twitter for event and experiential marketing is to leverage third-party applications. There are literally hundreds of Twitter applications available. I’ve spent some time reviewing some of the more interesting applications which can complement your events beyond creating buzz.