Embrace The Chaos! Experiential Marketing In The Real World

As experiential marketers, we are faced with an interesting challenge. Where we were once entirely focused on creating experiences which activated the emotional and rational levers of our audiences from a face-to-face perspective, we now have to account for the distractions of laptops, netbooks, and mobile devices. Additionally, social media has created a powerful back-channel which competes heavily with the experiences we work so diligently to engineer. Instead of contributing the the noise, if we take a targeted approach to engaging our audiences across their communications channels, we will be able to take what many see as an impediment to our success and turn it into an opportunity. Here are some thoughts on how.

Digital + Exhibit Marketing Insights Part 2: Virtual Media

Recently, I had the opportunity to present the findings of the Digital + Exhibit Marketing Insights study conducted by The Center for Exhibition Industry Research and the Exhibition Research Foundation in partnership with George P. Johnson at TS2 in Chicago.

This study surveyed 287 Corporate Brand and Exhibition Management senior-level professionals and was designed to build understanding around how respondents are currently integrating digital marketing into their event programs.

There were several interesting findings in the report. Through this and other posts, I’ll share these findings, what they mean and what you can do about them.

Six things to consider on the way to the New World

As marketers, its important we make a plan before we charge into any tactic, virtual or not. Without a thoughtful strategy, we increase our risk of exposure and the chances of missing ROI objectives. Today I’ll discuss a few things to think about as you consider adding Virtual Events into your marketing mix…