8 Ways To Use MySpace For Events

As of late, there has been some discussion discounting MySpace as a viable channel for marketing. While Facebook has skyrocketed globally to more than 300 million users, MySpace has still been quietly delivering millions of visitors every month.

According to Quantcast, as of November 2009, MySpace has more just under 60 million regular users per month, making it the second largest social network in the US. 57% of users are female and 43% are male. As far as age is concerned, 46% of MySpace visitors are 18-34, followed by 13-17 at 26% and 35-49 at 17%.
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So how can event marketers leverage MySpace for events? Here are 8 ideas to get you started…

12 Twitter Tools Every Event Marketer Should Know About

Despite all the buzz, Twitter is still a relatively untapped resource on the social media landscape. As such, we’ve only begun to understand how we can best use it as marketers, and have just scratched the surface of its application as a complement to event and experiential marketing.

One way to advance the conversation around using Twitter for event and experiential marketing is to leverage third-party applications. There are literally hundreds of Twitter applications available. I’ve spent some time reviewing some of the more interesting applications which can complement your events beyond creating buzz.

Owning the Show: The Art Of Building Share Of Voice

Locked in every tradeshow is a number. Someplace deep inside event demographics, and underneath all the hype and buzz of exhibitors, speakers and attendees you will find it. The number of people you really want to talk to. These are your targets – people who have a high propensity to become your customers.

Each and every tactic and investment at every event should be scrutinized and prioritized to ensure it is the best tool to accomplish your business objectives with your targeted audiences.

Event marketers don’t have to have the largest budget, the biggest booth or the most impressive sign to win. They just need to be strategic in their approach and apply intelligence to their process. Here are some ideas that can help you own the show without breaking the bank.